As Asia’s largest food innovation exhibition, SIAL CHINA 2016 will once again inspire Asian food business with high ROI and sourcing opportunities from May 5 - 7 at Shanghai New International Expo Center. This year SIAL CHINA expects to greet 2,900 exhibitors and 66,000 visitors with 126,000 sqm. Professional buyers and visitors will not only be able to find products best fitting their sourcing needs but also 10 top class events that expand their business network in food industry.
SIAL Innovation (hall W4)
Thanks to SIAL Innovation, visitors will discover the grand awarded products of this edition, and the most innovative 2014 - 2015 worldwide products of all SIAL shows awarded at each SIAL within the “World Champions Tour” area onsite. In Partnership with XTC World Innovation, SIAL Innovation will share the data from XTC trends tree to analyze consumer trends and new products in Asian agricultural food markets.
La Cuisine (hall E4)
Endorsed by World Association of Chef Societies (WACS), La Cuisine provides the chance to meet famous chefs and watch the culinary competitions. 8 teams from Italy, Malaysia, Korea, Thailand, Shanghai, Chengdu, Beijing and Shenzhen will compete for the champion of “China International Top Chefs Invitational Competition by SIAL”. In addition, Poland, as the Guest Country of Honor, will present the cooking demonstrations with their quality food materials during the show.
Retail & Hospitality Forum (hall E1)
SIAL CHINA constructs one of the best information exchange platforms – Retail and Hospitality Forum in hall E1. Top level retail operators, consultants and experts will be invited to present speeches on the latest hot topics including:
• Food sustainability by Mr. Peng Wu from United Nations
• Import and export policy shared by an official from China Entry-exit Inspection and Quarantine
• Food innovation by XTC World Innovation
• Private label trends by Daymon Worldwide
• HoReCa overview & trends by InterChina
• Food Market Trend by Euromonitor
World Tour (Corridors to South and East Lobby)
Served as a window to the world of retail and consumption on a global level, World Tour identifies the trends in major markets in the world covering the topics of consumption drivers in different markets as well as the latest retail initiatives. Boards briefing the trends and markets in 28 regions and top 10 retailer and top 5 retail trends in the world will be set up along the corridors.
China National Specialty Tea Brewer Cup (hall W5)
Endorsed by Café Culture and Australasian Specialty Tea Association (AASTA), China National Specialty Tea Brewer Cup honors traditions with brewing skills and carry on tea innovations by organizing competitions during the show. 32 contestants will be required to use different materials to explore the essence of tea. In 2016, Tea Master Class will also be launched during this event.
Seafood Fest’
Held together by SIAL China and China Aquatic Products Processing and Marketing Association (CAPPMA), Seafood Fest’ will last for 3 days. This event offers the best chance for both visitors and exhibitors to exchange their views over aquatic products. Seafood Fest’ will invite wine masters and chefs to discover new ways of associating seafood and wines.
Chocolate World
Chefs from 5 star hotels and renowned restaurants will join this event and compete for the laurel of chocolate sculpture. This event becomes a visual and palatal feast and offers best opportunities for audience to appreciate contestants’ the state-of-art dessert skills. In 2016, 14 sessions will be conducted in 3 days, including some famous and popular activities, like “Chef Show” and “Tailor-made Play”.
Wine Innovation Forum
Positioned as the best wine educational event, Wine Innovation Forum provides visitors insights of the main international grapes varieties originated from Europe, New World and premium regions in China. Master of Wine Tim Wildman will be the keynote speaker for this event. Our speaker line-up include many world renowned wine educators and commentators, such as Master of Wine Kenichi Ohashi from Japan, wine educator Ms. Dorian Tang, sommelier Nikhil Agarwal from India and so forth.
Best Buy China Competition
This competition helps wine lovers to find wines that are particularly best value for money. A jury of Chinese market specialists will conduct a blind tasting of the wines entered by the exhibitors and make the selection. Our jury this year is a multi-national team led by Mr. Tim Wildman. Other members are: Mr. Stephen Li, Ms. Fongyee Walke, Mr. Ningbo, Mr. Hideyuki Tsuji, Mr. William Li, Mr. Jean Pascal Descheemaeker and Mr. Marcus Ford.
Master Classes
This event is a central place for wine experts and wine lovers to converge together. With dedicated tasting rooms most of which will be organized by Gansu, Guest Province of Honor, Master Classes helps wine lovers to cultivate their tastes for quality wines.
Seize the chance to join SIAL CHINA right now and get full access to our events free of charge!
Visitor pre-registration system is now online @www.sialchina.com
See You on 5-7 May, 2016
Shanghai New International Expo Centre
SIAL CHINA 2016
Congratulation!