With Chinese New Year around the corner, the air is pervasive with the elevating atmosphere. Food is usually the most auspicious token to express people’s wishes for the happiness and fortunate in the coming year. At SIAL CHINA 2016 dated May 5-7, 2016, food fresh from all over the world will guarantee professional buyers the best materials for festival meals. 

 

Poland is the Guest Country of Honor of SIAL CHINA 2016. Showcasing Polish apple, pork, cheese and other specialties, Poland pavilion will impress the visitors with its safe and organic products. Korea pavilion and USA pavilion will both occupy over 1,000 sqm, followed by Turkey, Spain, France, Netherlands, Belgium, Brazil, Uruguay, Germany, Malaysia, Australia, Czech Republic, Ireland, Morocco, Argentina, Finland, Canada, Portugal, Costa Rica and many more. Dubai Pavilion will debut in SIAL CHINA for the first time. SIAL CHINA will also showcase diverse food & beverage from different countries and regions, including well-packed snacks from Taiwan, tropical fruits from Indonesia, olive oil from Tunisia, dairy products from Oceania, meat from Americas and so forth.

 

The meat as the most influential sector in SIAL CHINA will once again take up to 25,000 sqm in hall E3 & E4. Responded to the soaring dairy needs in China, a dedicated Dairy zone in hall W2 will be set up for the first time in the history. Wines from old world and new world will also gather at the wine zone in hall W5. 

When “LOOK DEEPER” into the diversity that SIAL CHINA presents, products from CHINA are also a premium sourcing opportunity you must not miss. Gansu provincial pavilion is the Guest Province of Honor of SIAL CHINA 2016, which will be featured with Gansu wines, halal foods, aquatic products and other organic foods. Meanwhile Chinese products will have five theme zones: Central Kitchen zones crafted for catering industry in Hall E3 & E4; Green Agriculture zone in hall E2 & E3; Sweets & Snacks placed in hall W1 / W2 / W3 / E1 / E2; High-end beverage zone in Hall W4 and the alcohol zone in hall W5.

 

In addition to the products, many service companies such as Beijing CBTC, Shenzhen TSL International Trade Co Ltd and others who facilitate the localization of global food innovation in China by integrating the supply chain, branding and retail channels will also showcase their expertise.

 

LOOK DEEPER is not only reflected in the large product varieties but also at our events. Thanks to SIAL Innovation, you may discover the most innovative products of this edition, and the most innovative 2014 - 2015 worldwide products of all SIAL shows awarded at each SIAL within the worldwide winners’ area. Endorsed by World Associations of Chef’s Society (WACS), La Cuisine carries on the live culinary competitions. Retail & Hospitality Forum zooms in on the expansion of retail network, influence of marketing campaign and concerns for food safety control. Seafood Fest’ presents cooking demonstrations with fresh aquatic products and at Chocolate World the state-of-art skills with which chefs compete for the laurel of chocolate sculpture will amaze the audience. China National Specialty Tea Brewers Cup will explore the essence of tea with the tea brew competitions. Best Buy China Competition keeps finding the most competitive wine for the best value. Master Classes and Wine Innovation Forum both serve as the wine education platform to help wine lovers to cultivate their tastes for quality wines. 

SIAL CHINA 2016 in May is the best time to source your food which distinguishes SIAL CHINA as the largest food innovation exhibition in Asia. Free visitor pre-registration system is now online @www.sialchina.com. Join SIAL CHINA to enjoy your season right now!

 

See You on 5-7 May, 2016 

Shanghai New International Expo Centre 

SIAL CHINA 2016