Hybu Cig Cymru representatives met with Dubai importers as part of talks to put Welsh lamb on the menu in Dubai.
Key Welsh red meat industry exporters have met up with more than 50 of Dubai’s influential high end food purchasers in an Hybu Cig Cymru-hosted networking event aimed at boosting PGI Welsh Lamb exports in the Middle East.
“We invited Dubai’s important decision makers from the top venues in their local food industry to sample premium Welsh Lamb and meet some of our leading players who are very interested in exporting to countries in the region,” said Deanna Leven, export market development executive at the Wales-based meat promotion agency.
“A range of businesses, including high end hotels and resorts, wholesalers and small independent and multiple retailers were welcomed by Paul Fox, the British Ambassador, and a wide range of dishes were offered to the guests.
“These included starters, such as herb tomato bread topped with pan fried Welsh Lamb loin and Welsh Lamb spring rolls with sweet chilli sauce. The main courses were confit of Welsh Lamb shoulder and rack of Welsh Lamb,” she added.
“The evening stimulated many promising discussions and we are hopeful good business relationships have been established that will prove fruitful to the future Welsh Lamb export market.”
Congratulation!