China’s HoReCa industry has experienced meteoric growth. With over 2.5 million hotel rooms in China by the end of 2014, it is generally believed that the explosive growth of China’s hospitality market will continue unabated over the next decade. Enjoy a daily meal in a fine decorated hotel is no longer a castle in the air thanks to the booming number of middle class consumers. On the other hand, even high end restaurants and hotels are also aiming at the lower-end market, which propels China’s catering industry to hit another record - USD 190 billion total revenue of the 1st half of 2015.
SIAL China 2016 -A Channel for Quality Gastronomic Products
As Asia’s largest food innovation exhibition, SIAL China presents thousands of food, beverage and wines every year. Yet when you look deeper, it spends as much efforts to develop certain markets as to keep its mega size growing. From May 5-7, 2016, together with 2,900 exhibitors, SIAL CHINA will create a channel for quality gastronomic products which caters to HoReCa buyers’ needs. Whatever product you present: tea, wine, spirits, meat… SIAL China is offering you a great chance to present your products thanks to the 21 sectors, 11 events and dozens of cooking demonstrations to the 66,000 expected visitors among which more than 25% will be from food service.
With Wagyu beef, Canadian beef, Australian mutton, Indian poultry and so forth in MEAT sector, SIAL CHINA aims to feed Chinese restaurants’ aspirations for high quality meat with 25,000 sqm exhibition space in hall E3 & E4 .When come to WINE sector, champagnes, sparkling and wines covering old world and new world will converge at hall W5.In GOURMET sector, high value food materials such as French truffle, Spanish ham, Korean ginseng and many more will even whet appetites of the pickiest buyers. CENTRAL KITCHEN and SEAFOOD zones in hall E3 and E4 will provide one-stop purchasing opportunities for buyers to source the premium Chinese products.
In addition to the sectors, SIAL CHINA will also host numerous interactive events to provide value added services for HoReCa. Retail & Hospitality Forum will zoom on the expansion of retail network, influence of marketing campaign and concerns for food safety control. Endorsed by World Associations of Chef’s Society (WACS), La Cuisine will carry on the live culinary competitions. Seafood Fest’ will present cooking demonstrations with fresh aquatic products. Wine Lab is the wine education sanctuary to help distributors to cultivate Chinese consumers’ needs for best wines.
Last but not least HoReCa visitors will be able to discover the most innovative products of this edition thanks to SIAL Innovation 2016, and the most innovative 2014-2015 worldwide products of all SIAL shows awarded at each SIAL within the worldwide winners’ area.
SIAL CHINA 2015 -Breath-taking Success
The 16th edition of SIAL CHINA 2015 took place at Shanghai New International Expo Centre from May 6 - 8, 2015. With 115,000 sqm (+ 20% vs 2014) exhibition area, 2,734 exhibitors (+ 14% vs 2014) and61,296 visitors(+11.5% vs 2014), the growth in 2015 marked a new milestone in SIAL CHINA’s history.89% of the exhibitors were satisfied with the show and 89% recommended the show. 96% of the visitors were satisfied with the show and 92% would return to the show next year.
Congratulation!