BEIJING, CHINA – Fresh food e-commerce is disrupting the retail landscape in China by making it easier for consumers to purchase fresh, healthy, and imported food products. According to iResearch, in 2017 the approximate Gross Market Value of China’s fresh food e-commerce market reached RMB 140 billion, a nearly 60-percent increase from 2016. Leading the change are e-commerce giants using their experience in online retail, logistics, and deep pockets to invest in 'new retail' business models, cold food chain, and the supply chain.